![]() There was also a bigger pool of brewer talent in America. There wasn't a distributor in Korea, so they had to import their own, which sometimes didn't make it through customs. But it's actually a better business model for them, because of access to ingredients like hops. Yes, shipping the beer back to Korea is expensive, Yang says. So they traveled across the world to buy Lost Coast's 30-barrel brew house, and started producing beer there in 2017. Yang and Kim were familiar with Lost Coast, and when that brewery announced its move to a bigger facility, the Booth founders heard the news. At the same time, Eureka's Lost Coast brewing, an American craft beer mainstay since 1989, was also growing. But the company wanted to grow, and to do that, it needed its own brewery. Within the year, they expanded to four more locations.īooth's patriotic origin story and quirky branding - its cans and bottles have colorful labels featuring the adventures of a blue creature called the Boothman - quickly attracted a fan base.Ī few years ago, Booth was having its beers made off-site by a contract brewery. Their patriotic origin story and quirky branding - their bottles have colorful labels featuring the adventures of a blue creature called the Boothman - quickly attracted a fan base. So they teamed up with Daniel Tudor, the article's author, and opened a pub that served pizza and craft beer out of a Seoul alley. Like many South Koreans, Yang and Kim wanted to prove that conclusion wrong. "Brewing remains just about the only useful activity at which North Korea beats the South," the article concluded, while declaring North Korea's government-brewed Taedonggang as more memorable than South Korea's beer offerings. Part of their impetus was an article that ran a few years prior in The Economist. Instead, most of Booth's beers are brewed in Eureka, the California city near the Oregon border most known for redwood trees and marijuana cultivation.īooth launched in Seoul in 2013 after husband and wife team Sunghoo Yang, a former investment analyst, and Heeyoon Kim, a former doctor, wanted to help correct the dearth of craft beer in South Korea. After starting a brewery in Seoul, Booth Brewery co-founders Heeyoon Kim (left) and Sunghoo Yang moved their operations to California to make Korean beer and ship it back.īooth Brewing, one of South Korea's most visible craft beer producers, doesn't make its beer where Korean beer giants Hite and OB produce their ubiquitous watery lagers. ![]()
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